To paraphrase a long-distance carrier’s commercials: if you haven’t done Internet survey research, you will. Because there are some very powerful reasons why you should consider using the Internet for quantitative survey research. First, there is the speed with which a questionnaire can be created, distributed to respondents, and the data returned. Since printing, mailing and data keying delays are eliminated, you can have data in hand within hours of writing a questionnaire. Data are obtained in electronic form, so statistical analysis software can be programmed to process standard questionnaires and return statistical summaries and charts automatically. A second reason to consider Internet surveys is cost. Printing, mailing, keying and interviewer costs are eliminated, and the incremental costs of each respondent are typically low, so studies with large numbers of respondents can be done at substantial savings compared to mail or telephone surveys.